Is Buying Email Lists Worth the Investment?
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Buying Email Lists information for those who have just begun the process of building a database of email leads, the email lists offered by brokers can be an attractive option. These lists, which may be comprised of hundreds or thousands of email addresses, represent a good opportunity to quickly increase the number of recipients for each of your online marketing pieces.
However, simply adding more names to your list does not automatically ensure that your response rate will improve. These leads will only help your cause if they are working addresses of qualified potential customers.
Only Buying Email Lists from companies that allow you to submit information on the specific demographic that you are interested in reaching. Though some companies will sell lists of names that they have pre-sorted by industry, it is better to submit your own guidelines on income brackets, age ranges and genders if applicable to your business.
This will ensure that your list is as targeted as possible and will increase the chances that your marketing pieces will be seen by those who are most likely to become paying clients.
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Follow up with your list broker after your first email to their list. After you have purchased a new list, it is important to carefully monitor how those names are performing. Collect specific information on bounce back rates for the first email that you sent.
Many brokers will offer a money back guarantee if the rates were above a certain percentage of the total recipients. Also, compile information on the click through rate and the number of subscribers who opted out. If this list shows a significantly lower click through rate or a significantly higher opt out rate than others you have used, it probably indicates that the names with which you were provided were not qualified.
Purchasing outside email lists can be a great investment if you are working with a broker who supplies current, qualified leads. To reduce some of the risk, always negotiate a performance guarantee before you purchase any outside names.
Most reputable list suppliers do offer clients a money back guarantee if they can prove that the names with which they were provided were outdated or improperly selected. In order to protect yourself and your money, make sure that this policy is outlined in your contract at the time of purchase.
Look, I understand how hard it is to find email lists that actually work and I’ve spent more than my share of time and money learning how to spot the good lists, the junk lists; who has them, and even more importantly, how to get them out of their tightly gripped hands.
You are obviously smart and motivated enough to want to learn about Buying Email Lists so hats off to you because researching like you are doing pays off in the beginning and end that is what gets you ahead of your competition.
